Most blokes don't think about men's underwear until something goes wrong. The elastic gives up halfway through the day. The fabric's got more holes than a valid argument. You've been wearing the same four pairs on rotation since the last time someone bought you underwear as a gift.

Here's the thing about men's underwear — it matters more than it gets credit for.

Bad men's underwear makes a long day longer. Riding up, bunching, digging in, not breathing in the heat. It's a background problem that doesn't stop until you actually fix it.

Good men's underwear is the opposite. You don't think about it. It just works. That's the goal.

What to bin: any men's underwear with a waistband that's lost the plot. Anything that rides up constantly. Anything thinner than a diplomatic memo. Anything that came in a multipack from a supermarket and has been washed 200 times. You know the ones.

What to buy: men's underwear made from proper cotton. A cut that fits the way you actually stand, sit, and move. A waistband that holds position without strangling you. Australian made men's underwear that was built for this climate, not some overseas production line optimised for cost.

The men's underwear most Aussie blokes are wearing was made in China or Bangladesh — it's on the tag. Barramundies are the exception. Australians made men's underwear for blokes who'd rather keep it local.