Right, let's make the case for cotton 100 underwear once and for all — because synthetic fabric has had enough undeserved praise.

Synthetics are good at one thing: wicking sweat fast during intense exercise. That's it. That's the one job they do better than cotton. For everything else — every single other situation in a bloke's day — cotton 100 underwear is the better choice. And we'll back that up.

Breathability. Cotton fibres are hollow. They literally allow air to move through the fabric. Synthetics don't have that structure. On a warm arvo, this difference is felt in a very real and unpleasant way if you're in the wrong pair.

Skin comfort. Ever worn synthetic undies all day and noticed a bit of irritation or redness? That's not random. Synthetic fibres are plastic-based and don't interact with skin the way natural fibres do. Cotton 100 underwear sits against skin all day without drama.

Smell. Synthetics hold onto bacteria. Cotton releases them in the wash. This is relevant for obvious reasons.

A tradesman mate of ours made the switch after a rough summer week in polyester undies on a rooftop job. By Thursday he was ready to chuck the lot off the roof. Switched to cotton 100 underwear and made it through the following summer without a complaint. Hasn't looked back.

Cotton 100 underwear is also more sustainable. Natural fibre, biodegradable, no petroleum products involved. Good for you and better for the planet.

The case is made. No synthetics, no nonsense.

Barramundies cotton 100 underwear is made in Australia from proper materials. Pure cotton, built right, no compromises. Get some.