The underwear triangle has been around longer than most cuts on the market and there's a simple reason it hasn't gone anywhere: it works. Minimum fabric, maximum ventilation, clean fit under any clothing. Blokes who know what they want from underwear and have tried enough options to form an honest opinion tend to land on the brief and stay there. I've been in that camp for a while and I think the underwear triangle cut is underrated by blokes who've only ever tried cheap versions of it.
What I think appeals to blokes who choose the underwear triangle is the no-nonsense logic of it. There's no excess fabric to bunch or shift. The support is direct. In warm weather it's simply the most comfortable option available. The minimalist design is a feature, not a compromise. When you wear a well-made brief, you understand immediately why it's been a standard cut since underwear as we know it was invented. It's not traditional for tradition's sake. It's traditional because it got it right.
Here's a comparison I ran during a Perth summer. I wore an underwear triangle brief and a trunk on alternating days for 3 weeks and tracked which one I found more comfortable in 35-degree heat. The brief won easily. Less fabric against the body meant less heat retention, better ventilation, and a cleaner feel throughout a long day. The trunk is my go-to in cooler months, but when the temperature climbs, the underwear triangle earns its place at the top of the drawer.
From my experience, the underwear triangle cut rewards blokes who know what they want and don't need extra fabric to feel secure. Barramundies builds a brief to the quality standard that the cut deserves. If you've been dismissing briefs as old-fashioned or uncomfortable, try a Barramundies pair and reconsider. The cut isn't the problem. The cheap execution is. Fix that and the underwear triangle becomes a very compelling option.