Strewth, where do we even start. Blokes get underwear underwear underwear wrong in so many spectacular ways it's almost impressive.

Let's do a quick stocktake of the most common stuff-ups.

The Loyalist. Still wearing the same brand he bought at sixteen because "they were fine." Mate, you've changed since sixteen. Your body's changed. Your life's changed. Your underwear should probably change too.

The False Economist. Buys a twelve-pack for fifteen bucks and thinks he's won. Then wonders why by month two they're falling apart, the elastic's gone, and the fabric's thinner than his excuses. False economy, full stop.

The Comfort Denier. Thinks caring about underwear underwear underwear is soft. Tough blokes don't worry about that. Until he's limping through a hot arvo in ill-fitting synthetics, too cranky to admit why.

The Hoarder. Has thirty-plus pairs in the drawer, half of which should have been retired years ago. Worn-out undies don't become good undies with time — they just get worse.

A mate of ours finally replaced his drawer full of ageing basics after his partner pointed out his "good" pair had a hole in it. He went for quality Aussie-made cotton. Reckons it was the best decision he made all year. His words.

Fixing underwear underwear underwear errors isn't a big job. It takes twenty minutes and a willingness to admit the current situation isn't working.

Barramundies makes underwear underwear underwear for blokes who are done making these mistakes. Proper gear, made in Australia, no nonsense.