Underwear. Underwear. Underwear. Yeah, we said it three times. And we'll keep saying it until blokes across Australia start treating it with the respect it deserves.

Think about it — you wear underwear underwear underwear every single day. It's the first thing on in the morning and the last thing off at night. It's against your skin for 16-odd hours a day. And yet most fellas spend more time choosing which sauce goes on their snag than picking what to wear underneath.

Classic example: a bloke we know turned up to a long hike in cheap, tight synthetic briefs he'd had since forever. Fifteen kilometres in, he was walking like a cowboy who'd just dismounted after a week in the saddle. Chafing, misery, the works. His boots were top-of-the-line. His underwear? Absolute bin fodder.

That's the problem in a nutshell.

Underwear underwear underwear should be the foundation of your day, not an afterthought. Get it right and everything else — the long shift, the hot arvo, the flight, the hike — becomes a whole lot more manageable.

What does getting it right look like? Natural fibres. The correct size. A proper cut that suits your shape and what you're doing. Replacing them before they're embarrassing.

It's not complicated. It's not expensive. It just requires a bit of thought — the kind you'd give literally any other gear you wear.

Barramundies has been banging this drum for a reason. Underwear underwear underwear matters. And once you find the right pair, you'll wonder how you put up with the rest of it for so long.