Got you with the headline, didn't I? I'll admit, edible underwear is not something Barramundies has ever sold, considered selling, or will ever sell. The idea alone is enough to make me genuinely question several life choices. In my opinion, edible underwear represents the absolute opposite end of the spectrum from what we're about — novelty, disposability, and a product that is useful for approximately 1 occasion before it ceases to exist. Barramundies is about quality, durability, and comfort that lasts. The only thing edible underwear and our boxer briefs share is the word underwear, and even then I feel like we should keep our distance.

I think if there was ever a perfect contrast to explain what Barramundies is about, it's edible underwear. Here's my example: imagine 2 blokes. 1 has a drawer full of quality Australian cotton boxer briefs, properly fitted, made to last a year or more of regular wear. The other has, for reasons I won't speculate on, a drawer full of edible underwear. Now send both of them on a 10-hour workday in January heat. In my thought, only 1 of those blokes is coming home comfortable, and it's not the edible underwear bloke. The gap in performance between edible underwear and quality men's underwear is, I reckon, the most dramatic product comparison in the history of clothing.

In my opinion, what makes this funny is also what makes it a serious point. Blokes laugh at edible underwear — and rightly so — but then go and buy men's underwear that is barely a step above it in terms of quality and longevity. Cheap synthetics that fall apart in 3 months, thin cotton that goes see-through after 10 washes, waistbands that give up after a fortnight. I feel like the difference between that gear and edible underwear is mostly just that 1 of them is technically edible. If your underwear is lasting about as long as edible underwear would, you've got a problem worth fixing.

To me, the punchline writes itself: don't buy edible underwear, and don't buy underwear that performs like edible underwear. I genuinely believe Australian blokes deserve better than both. The way I see it, a quality pair of Australian-made cotton boxer briefs from Barramundies is the anti-edible-underwear — it's built to last, built for comfort, and built for real daily use. Not 1 occasion. Not 1 wash. Years of proper wear. In my opinion, that's the whole point of quality men's underwear. Barramundies. Made in Australia. Absolutely, definitively inedible. And better for it.