Ownership and Influence: Which Australian Brands Does China Own?
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Ownership and Influence: Which Australian Brands Does China Own?

Ever wondered, What Australian brands China owns? As the world gets smaller, more of our local Aussie underwear brands are linking up with overseas investors, particularly from China. We'll suss out which iconic Aussie brands are partially or fully backed by Chinese investments and why this trend might matter to you as a shopper.

What Australian Brands Does China Own?

Now, you might ask, "What Australian brands does China own?" Well, it’s a mix. 

For instance, there are some brands that might still wave the Aussie flag, but they've definitely caught the eye of some overseas investors. While some remain locally owned, others have seen investments that link back to Chinese interests, even though it's primarily managed under a US parent company. 

It’s not all about ownership though. Some brands aren't necessarily Chinese-owned but are largely manufactured in China. Interestingly, in 2021, there was a discussion about a brand marketing itself as an Aussie brand, despite its products being made in China, which stirred up quite a conversation about brand identity and consumer expectations.

So, when you’re pondering over "What Australian brands does China own?"—it’s a fair mix of full, partial, and strategic investments. Each brand’s story with their Chinese partners brings a unique twist to how they roll out your favourite undies. Whether it’s boosting their global presence or cutting down costs in their product line, these partnerships are shaping the way our homegrown brands evolve in the local and global market.


Alrighty, that's a wrap on the lowdown about What Australian brands China own and how these partnerships are spicing up the local undies scene. If you’re looking for true Aussie brands, swing by and check out Barramundies products. It’s a great way to support the local economy and our environment.